Junior Pink Shawls


To raise breast cancer awareness in the Native American community and beyond, to develop self confidence leadership skills in girls and prepare girls early to take responsibility for their own health.


The Junior Pink Shawls was established in January 2010 as a program under the Wisconsin Pink Shawls Initiative and as a direct product of the partnership between the Collaborative Center for Health Equity at the UW School of Medicine & Public Health, the Wisconsin Well Woman Program and the Wisconsin Women’s Health Foundation. JPS seeks to increase the number of Native American women being screened for Breast Cancer by keeping the message, but changing the messenger. In the last few years, women’s health messaging has increasingly focused on women’s responsibility to others as a way to motivate them to attend to be screened for breast cancer. JPS tests this theory. The average JPS member is a ten year old, urban Native American girl from the Milwaukee area. Presently, the members are enrolled in or descended from Oneida, Ojibwe, Muscogee and Mohican nations.

For general information email the Junior Pink Shawls!